Transformation and sale of a historic hotel in Broumov
Transformation and sale of a historic hotel in Broumov
From a neglected property to a successful sale with a 10x RO
| Parameter | Value |
|---|---|
|
Location |
Broumov, Czech Republic |
|
Property type |
Hotel with restaurant (8 rooms) |
|
Original condition |
Original condition |
|
Investment in preparation |
CZK 110,000 |
|
Sale price |
CZK 7,550,000 |
|
Time on the market |
9 months |
|
ROI on preparation |
10:1 |
Executive Summary
Key success:
A combination of physical revitalization, digital marketing, and personalized sales made it possible to sell a difficult-to-sell property in a peripheral location at a price corresponding to 70% of the average price of hotels in tourist areas in the Czech Republic.
Context and Challenges
- Location: Broumov low tourist traffic (approx. 30% compared to the Adršpach Rocks), higher unemployment (8.3% vs. the national average of 3.8% in 2023).
- Condition of the property: Pollution and disorder (cost of cleaning by own means: CZK 12,000)
- Outdated electrical wiring (without inspection)
- Negative image association with hostels
- Target group: Polish investors (55% of interested parties), Czech developers (30%), local entrepreneurs (15%).
Original vs Final Hotel State
Main obstacles
Low attractiveness of the region for investment
Need to change the perceived value of the property
Limited marketing budget
The Original state
The Final Outcome
Inside Hotel
My Sold Property
Strategy and Implementation
Physical transformation
(11 days, 36% of the budget)
Detoxification of the space
- 3 stages of cleaning (professional waste disposal)
- Removal of the "squat" image → increase in credibility
Home staging
- Modern accessories in retro style (synergy with the history of the house)
- Key element: Restaurant and rooms improved (before/after photo documentation)
CZK 28,000
(including furniture rental)
Digital storytelling
(48 hours of creation, 33% of budget)
Matterport 3D scan
- Interactive elements: Option of "virtual renovation" (removal of furniture in UI)
- Metrics: 63% of interested parties spent >3 minutes viewing
Video marketing
- Emotional appeal: Model as a symbol of future luxury (20% increase in engagement vs. standard videos)
- Local context: part of the video dedicated to the Broumov Walls and Broumov Monastery (strengthening tourism potential)
Targeted campaigns
- A/B testing of 6 versions of texts (most successful variant: "Investment with soul – purchase and operation of a family hotel")
- Geotargeting: targeting Kladsko (PL) and Náchod and Prague (investors)
Personalized sales (9 months)
Funnel of interested parties:
65,230 views
67 inquiries
03 offers
01 sale
- Creation of "investment personas" – e.g., "Mr. Nowak: Polish developer looking to expand into the Czech Republic"
- Tailored offer: Payment schedule linked to the start of operations (reducing risk for the buyer)
Results and ROI
Financial analysis
Non-financial benefits
- Increased awareness of the region
- Creation of digital assets (3D model can be used for future projects)
| Item | Costs (CZK) | Benefits (estimated CZK) |
|---|---|---|
|
Home staging |
28,000 |
+300,000 |
|
Matterport |
4,000 |
+50,000 |
|
Video + Photo |
10,000 |
+300,000 |
|
Targeted ads FB / INSTA |
22,000 |
+100,000 |
|
Advertising |
12,000 |
N/A |
|
Drone |
+50,000 |
N/A |
|
Clearing out |
6,000 + barter |
+200,000 |
|
Repairs |
6,000 + barter |
+100,000 |
|
Advertising banners |
4,000 |
N/A |
|
Model |
barter |
0 CZK |
|
Partial costs / transport / accommodation |
13,000,000 |
N/A |
TOTAL Costs
110,000 CZK
(+additional savings of approx. 25,000 CZK)
TOTAL Benefit
1,100,000 CZK
Property Price Comparison
See how market prices in your area compare to our current offering. Based on official land registry data.
Other Sold Property in the Area
Broumov, St. 105, No. 138
Original Price
1,990,000.00 CZK
Other Sold Property [For Comparison]
Broumov, St. 139, No. 17
New Price
3,500,000.00 CZK
2025
V-7051/2024-605
Proven Results
Here’s a glimpse of our Facebook advertising campaigns and the engagement they generated.
Emphasis on performance. Strong advertising decides how many interested buyers respond.
If a property reaches 10,000 relevant contacts, 1% response means 100 inquiries. With only 1,000 contacts, that’s just 10 — a 10x difference in sales potential.
Ads must be updated and adapted so they don’t get buried under new offers — a common mistake.
What drives views and engagement:
Feedback and continuous adaptation
Clear visual and informational structure
Targeting the right group
Emotional, attention-grabbing visuals
Correct choice of channels
Online + offline promotion
Social media presence
Clear communication of advantages
Strong selling arguments
Driving traffic to the real estate website
Leaflets, banners, boards
Internal databases of cooperating agents
And more…
run ads and wait!
Recommendations for Future Projects
Early-stage cooperation with authorities:
Involve the city in marketing as a partner (e.g., joint brochures on investment opportunities).
Dynamic Pricing
Discount coupons linked to the speed of decision-making (e.g., "5% discount when signing within 14 days").
AI personalization
Implement chatbots to pre-select candidates (saves up to 30% of interview time).
The Story Behind the Shoot
Follow the journey of our creative team as they bring each property to life through professional video shoots.
Key Lessons Learned
Emotions sell, data closes
The combination of live models (emotions) and Matterport metrics (data) was decisive.
Location is not destiny
Even peripheral areas can be sold if a story is created that goes beyond the property itself.
Home staging as a value driver
Every dollar invested brought a $10 increase in the selling price.
Floor Plans
