How I sold a panel apartment before renovation for 9.2 million
even though the competition claimed the price was too high
Key statistics
Key stats to help you quickly understand this property’s market performance and interest level.
Sale price: 9,200,000 CZK
Sale price: 9,200,000 CZK
Sale price: 9,200,000 CZK
Sale price: 9,200,000 CZK
Original vs Final Apartment State
Why was it a “hard sale”?
The Slavík couple decided to sell their unfurnished apartment on the top floor of a panel building. The market around Kačerov was saturated with offers of panel apartments, and although the apartment had 3 balconies, the view was toward the main thoroughfare, where the constant noise of traffic persisted day and night, making the empty rooms feel impersonal.
Furthermore, buyers were scared off by the top floor due to concerns about heat in summer and cold in winter, as well as higher renovation costs.
An uninviting space struggling to connect with buyers - see the apartment before its transformation.
The Transformation Unfolds
From the first rays of sunrise to the elegant final scenes, the staging brought emotion and depth to the apartment’s story. What had once been an uninspired top-floor unit became a calm, character-filled home, proving that even in a saturated market, the right atmosphere can shift perception and spark connection.
My solution
3 steps that attracted 37 interested parties
Homestaging that evoked emotions
Creating Space for Imagination
I decorated all rooms in a neutral yet cozy style so that buyers could envision a comfortable and fulfilling life in the apartment.
Showing the Full Potential
The furnished rooms provided potential buyers with a better idea of how much space could be utilized, communicating this through photos and during personal viewings.
Emotionally Staged for Impact
I furnished the empty rooms with stylish accessories and furniture, knowing that the feeling of the apartment during the visit is what makes the difference
Apartment like out of a catalog
The video was shared on social media.
Bird’s-Eye View of Convenience
Drone footage showed the accessibility of the metro and the advantages of the location.
Sunrise Serenity Captured
Time-lapse of the sunrise from the balcony created an atmosphere of a “private paradise.
Monika’s Elegant Touch
Charming guide Monika added a touch of luxury and liveliness to the presentation.
Virtual 3D tour Matterport
Interested parties navigated the apartment online even after the visit – 78 % of second meetings came from families who re-viewed the tour at home.
How the Property Looked Before
The Stunning Result After Staging
Other realestate agency
37 interested parties, 5 offers – and a price that surprised even the owners.
A well-executed strategy generated strong interest, resulting in 37 viewings and 5 serious offers—despite pricing the property 15% above market. Through careful negotiation, the sale was secured at 9.2 million CZK—10% higher than comparable apartments in the area, exceeding both expectations and local averages.
Sold Above Market Value
15% above-market price → No discounts below 9M → Sold for 9.2M, 10% above average.
- Despite the higher initial price (15 % above market), interest steadily generated new demand.
- During negotiations with buyers, I prevented discounts below 9 million.
- The final price of 9.2 million was 10 % higher than the average for similar panel apartments in the area.
Price Comparison: Our Result vs. Other Agencies
Prodej bytu 3+1 71 m2
Pod dalnicf, Praha 4 - Michle
- 6 350 000 Kč
- / 89.436 Kč/m2
Prodej bytu 3+1 85 m2
Pod dalnicf, Praha 4 - Michle
- 6 350 000 Kč
- / 74.705 CZK/m2
Prodej bytu 3+1 69 m2
Primeticka, Praha 4 - Michle
- 5 780 000 Kč
- / 83.768 Kč/m2
Client Review
Unlike my wife, I was a bit skeptical about the price. Mr. Holický managed to attract a really large number of interested parties and succeeded in finding the most motivated buyer and negotiating a price above 9 million.
Mr. Slavík,
satisfied seller
Visual Proof That Drove Results
From price-beating results to powerful staging transformations, these visuals highlight the strategy that made this sale a success.
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