Sell Your Property the Smart Way, Maximize Value with My Support

Discover the 20 Steps to a Successful Sale and See How Selling with Me Makes All the Difference

Step-by-Step Interactive Guide

Selling your property can be a daunting process, but doing it right can mean the difference between a quick, profitable sale and months of frustration. Below, I’ve outlined the 20 essential steps to selling a property, comparing the DIY (Self-Sell) approach with the benefits of selling with me.

Market Price Evaluation

Selling with Me	Self-Sell
Past real purchase prices from land registry for every sold property in the area	Use of SOME random generic price map freely accesible on the internet with little regard to reality
Data from every advertisement posted in past 6-12months in the area	Hearsay (neighbour sold something)
Current offer listings in the location with regard to detailed specifics	Comparison across the market listing offers which are often times 20% off the real prices

Correct starting price = Acceleration of sales by months, easily by 20% or more Incorrectly determined price = missing the initial biggest boost in market demand = prolonging the sell process means risking bad reputation of the property

Difference between correct and wrong initial pricing has effect on the purchase price 3-5% of the total final value

determination of sales strategy

Selling with Me	Self-Sell
For a different propeties, different strategies to harness maximum price.	Doesn’t have a strategy, the strategy is: we’ll put up listing to 1-2 websites and see what happens.
Determining a strategy for attracting as many interested parties as possible within a short period of time and creating a psychological competitive environment, that will increase the sell price to maximum.	Lacking experience based approach

By getting step 2 right we get 5- 20% price bid increase

Property Preparation

Selling with Me	Self-Sell
Cleaning, decluterring	Doesnt have systematic aproach
Minor repairs	Doesnt know which adjustements are worth the investment
Painting	Doesnt know the behaviour of the market
Furnishing and beautifying the entire property with modern furniture and home accessories	–
Changing lights to lighting up	–
Elimination of sensations: heat, cold, darkness, smells	–
Open houses preparations	–

(increase in sell price for minimum 10-15%)

Online Presentation (Key Point)

Before: Cluttered, outdated interior
After: Professionally staged, modern, and inviting

Selling with Me	Self-Sell
WEB PAGE OF THE PROPERTY(property story and pages that convert visitors into interested buyers)	Most of the time, everything is missing except the unprofessional photos
DRONE FOOTAGE OF THE SITE AND HOUSE	The presentation does not show the strengths and potential of the offer
GUIDED VIDEO TOUR	In particular, all detailed information is missing
SOCIAL MEDIA PRESENCE	–
VIRTUAL 3D SCAN OF THE PROPERTY	–
HOMESTAGING	–
DETAILED PDF INFO MATERIALS	–
PLANS, FLOOR PLANS (clear and listed)	–

Materials are also used for decision making for the time AFTER the viewing when visitors have opportunity to recall he property in its best light

Difference in the incoming audiance visitors for 30% visible value of the property severely compromised = lower sell price for minimum 5-10 %

Analysis and Preparation of Informative Documents for Interested Parties

Selling with Me	Self-Sell
Zoning analysis	Somehow this is not systematically done in advance
Analysis of utility and technical networks and infrastructure	The interested party receives general often inaccurate and incomplete information, usualy only after request at the inspection, answers comes with a delay of several days or weeks and in the meantime the offer and the interested party cools down and trust is taking a hit.
Record sheet / utilities monthly payment breakdown	–
Time sequence and scope of renovation of the apartment building	–
Inventory of apartment renovations	–
Planned investments of the JVU / BD,	–
Status of repair fund	–
PENB label /energy class rating of the building – Processing of technical condition assessment / inspection / building passport	–
Owner’s declaration (document)	–
Title deed / cadastral data	–
Information on neighbours, local specifics	–
Confirmation that the unit is debt-free	–
Building plans documentation	–
Approval decision / consent with use	–
Inventory of equipment, revisions, ental contracts	–
Husband’s consent to the sale	–
And many others depending on the type of property.	–

Speeding up the process by 15%, increasing the confidence and ability of interested parties to make a decision by 25%

Advertising Channels

Selling with Me	Self-Sell
Advertisements on paid and free websites (about 14)	One-time advertisement on 1-3 sites that are free or one paid)
Advertising on other online platforms (apps, news sites, … (about 5)	No ongoing work with the offer,
Ads on social networks organic and/or paid	Unedited presentation.
Advertising on billboards and tarpaulins and outdoor areas	Does not have its own database of inquiring clients.
Printed and delivered to mailboxes in the neighbourhood	Mostly does not have offline advertising
Advertising in internal database and sharing across estate agents	–
(Include here the photo of the number of views on social media)	–

Loss of about 80-90% of the audience, resulting in 12-30% in sales price, 50-80% increase in sales time

STRATEGIC TOUR DAYS (OPEN HOUSES)

Selling with Me	Self-Sell
Organization of tour days to MAXIMIZE the positive impression and experience of the tour, because it makes the difference	Most of the time there is no organization and the tours happen spontaneously at intervals, as the interested people call and as the owner has time, it has no deeper thought.
A specific tour day is planned with the weather in mind, the property is cleaned, heated, scented, lightened	–
Interested parties meet at intervals for maximum psychological effect,	–
The info-materials are handed over and questions are answered.	–
Applicants fills in forms for price offer, with a deadline for downpayment and type of their financing	–
Creation of a psychologically competitive environment between the interested parties	–
If appropriate, the possibility of organising an auction procedure with room for improvement of the purchase price.	–

Increase the likelihood of a quick and successful sale at a faster time and higher price by 14%

Sales Skills

Selling with Me	Self-Sell
The way in which broker presents the offer has a major impact on whether or not the offer catches on.	They usually don’t address this and leave the decision up to the prospect
The broker actively identifies the biggest needs of the prospect and what they give the most importance to and sells the specific merits so that the prospect gets a tailored solution	–
Connects all the steps into a workable path that leads naturally to a sale	–

Increased sales deal success rate by 15%

Maintaining Interest and Getting Feedback

Selling with Me	Self-Sell
The broker addresses the personal situation of interested parties to the extent necessary to help them overcome barriers and uncertainties on the way to a possible purchase,	Leaves everything up to the interested parties and doesn’t try to understand the thinking in their heads too much
Maintains long-term contact with the prospective buyer after the viewing	Not trying or not knowing how to be a partner to the prospect in the decision making process.
Adjusts the offer on the basis of feedback from the prospective buyer, which he can evaluate.	–
He gives counter-offers and actively negotiates with both parties to find a common path.	–
Without maintaining the interest of the prospect, we lose. We need to hook the interested parties with something at the offer. And the only way we can do that is by keeping in touch with them after the viewing.	–

Increase the probability of a sale by 15%

Price Negotiation

Selling with Me	Self-Sell
Can negotiate price, has ways to support price bidding: (electronic auctions, envelope methods, negotiation)	They usually can’t increase the price even in case of multiple bidders
Eliminates discounts	Risks offending bidders or complicating the process and the bidder may lose interest
When negotiating discounts, offers other benefits instead of discounts, defends seller’s interests while providing some sense of internal victory and satisfaction in buyer, broker does this in a way that costs the seller as little as possible. He has more room to maneuver as far as he can go as a mediator if he is a good communicator.	When asking for discounts: either refuses or accepts a discount, usually lacks experience and imagination, does not know what other incentives to include in the negotiation besides price, does not know the exact boundaries and limits, can be easier to manipulate or too inflexible.

Maintaining a better selling price, by 5%

Long-Term Continuous Work with the Offer

Selling with Me	Self-Sell
Regular updating of the offer, based on feedback and evaluation of statistics	The advert hangs as posted until it expires and nothing changes
Regular paid advertising support: topping and renewing advertising	–
Strategic renewal of initial signal information such as photos and headlines to attract the relevant target group based on the experience fro the tours	–
Changes to the presentation for greater success so that the right prospect does not miss the benefits of the offer.	–

Increase the probability of a good sale by 13%

Contractual Security of Agreements

Selling with Me	Self-Sell
Signing the legally correct documents, in the right way, at the right time, so that the agreement is clear, valid, cannot be challenged and unwound, and allows for a timely and mechanical guarantee of a clear way forward where IT prevents complications or impasse. Safe agreements respecting current legal norms.	Self seller has no experience, so he leaves it up to the attorney, who is usually slow to respond,
Reservation agreement	Who prepares contracts usually does not know all the circumstances of the transaction, nor negotiate terms with the counterparty
Contract for future purchase agreement	The attorney is often not properly chosen with respect to real estate practice or does not know what the seller specifically needs to contractually protect in the context of his or her specific situation
Purchase Agreement	Ignorance of the typical intricacies of the market can create loopholes in contracts through which the entire transaction can be disputed
Pledge Agreement	Poorly negotiated terms and conditions that do not reflect unspoken expectations, which in turn increase the risk of later disputes, claims, etc.
Escrow of the purchase price attorney / bank / notary	–
Handover protocols	–

Accelerate transactions by 10% Increase the security of completing a transaction WITHOUT hitches, delays and deal collapses by 25%

Mediation, Project Manager (Key Point)

Selling with Me	Self-Sell
Over a period of several months, they have to constantly think two steps ahead, rush deadlines, think about everyone’s needs and negotiate and agree everything with everyone	Usually he/she does not know how, lacks experience, know how, best practices, contacts, knowledge, and does not have time or energy to solve everything with all
Keep all members of the sellers’ and buyers’ team on track, including their advisors, solicitors, financial advisors, banking houses, including other family members.	Logically, this role is completely missing in self-sellers, there is no mediator, project manager, communicator who would direct everyone towards one goal and make sure that nothing deviates from our interests.
The broker is literally the building block that holds everything together. If it doesn’t, there’s a risk of problems.	The self-seller is acting directly as one of the parties involved. It is much harder to maintain distance, perspective, patience, empathy, or not get sucked into dramas or unhelpful practices.
The job is to solve problems, deal with emotions, deal with change, find solutions and suggest the right course of action,	The role of the experienced professional is absent here.
Avoiding misunderstandings, resentment and problems, communicating early and sensitively with all parties, explaining the steps so that all parties know what is happening and why.	–

Accelerate trade by 10% and increase transaction completion security by 50%

Securing Financing

Selling with Me	Self-Sell
Verification of the creditworthiness of the applicant,	He/She does not address counter-party financing at all, or on the contrary, addresses it in an unprofessional and inappropriate manner, lack of knowledge of the procedures and options, either in the land registry transaction, with escrow, with the bank, and/or in the booking and financing process
SOLUS, BRKI, NRKI, foreclosure, insolvency checks	A lot of room for errors and oversight of crucial risk or timing factors that will only be reflected in the future and may mean inconvenience or a complete stoppage of the sale.
Determination of the origin of funds, risk-free status	–
Deletion of old pledge	–
Repayment of the old loan	–
Securing the bank’s consent to repay the loan	–
Securing the spouse’s consent to the transfer	–
Quantification of the residual loan	–
Signing the pledge agreements	–
Planning, monitoring and meeting deadlines and timelines. Anticipating and planning steps to avoid fatal time-jams, especially in the case of chain financing by banks, payout of escrow money, purchase and reservation of another property, etc.

Smooth transition from reservation to having the funds at the right time in your account.

Supervising the Fulfilment of Legal Obligations

Selling with Me	Self-Sell
Handing over mandatory documents, project documentation, PENB labels, etc.	Most of the time he/she does not have the experience to know what to watch out for and what parts of the process are reversible and what are the risks and what to do preventively.
Avoiding future claims and large fines due to ignorance, omissions.	–
Assistance with drafting and securing documents and meeting obligations	–

Accelerate transactions by 10%, Reduce the risk of fines and transaction contestability

Handling Tax Matters

Selling with Me	Self-Sell
Income tax, after transfer	Must seek professional help himself
Tax on sale of a limited liability company	The risks of relying on unverified information from hearsay and the internet
Rental tax	–
Help with the above issues	Omission of obligations that may result in future losses, additional payments, penalties

Certainty of compliance with legal obligations and avoidance of problems and penalties from the state administration

Handover of the Property and Energy Transfer

Selling with Me	Self-Sell
Inventory and handover based on accurate handover protocols, recording of energy, water, heat, utility consumption and assistance with billing.	The often neglected final step
Indisputable video recording of the handover situation	Mistakes in the transfer documents can mean the risk of incorrectly charged amounts or rejection of the transfer
Recording of all important data: EAN and EIC codes, breaker amount, number of phases, T1 and T2 tariffs, power of attorney, utility termination form, etc.	Missing EAN and EIC codes, breaker amount and number of phases, missing power of attorney, or termination of supply
The aim is to make the handover easy to do the first time and once and for all	Failure to do so can mean unnecessary frustration, delays, financial loss

Saving worry and energy, reducing the risk of chargebacks
Speeding up the process

Professional and safe Rental Property if needed

Selling with Me	Self-Sell
Capitalizing on the experience of hundreds of rentals	Without experience of how to spot an unsuitable tenant, there is a risk of getting the wrong tenant into the property who either breaks good manners, damages equipment, fails to pay or at worst refuses to move out.
Guarantee of choosing the right candidate	Without experience, one has no procedures and safeguards to enforce and exercise one’s rights
Guarantee of reference checking with the previous landlord	If the landlord chooses the right tenant and sets the wrong terms, instead of getting a profit, the landlord may end up with debts that he can never recover
Guarantee of bulletproof contracts	–
Guarantee of achieving the maximum rent	–
Guarantee of a quick and hassle-free leasing process	–
Guarantee of verification of earnings, employment contracts, debt free, history, etc.	–

Maximising the investment and rental yield of an investment property risk elimination

FINAL BILANCE

A layman/unprofessional sale may result in a loss of 10-15% of the purchase price and an extension of the selling period by months or no sale at all.
The cost of my service is 3-5% of the purchase price – in exchange for saving energy, labor, time, nerves, and money.
The benefit of the service is an increase in the price compared to the self-seller in the sum of about 10-15%, acceleration of the sale of about 20%.

Plan Your Purchase Smartly

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Q&A: Selling Your Property? We hear You

Selling Solo vs. Using an Agency

What if your commission eats up all my profit?

Looking at the data, our clients typically sell for 5–15% more than DIY sellers—which far outweighs the commission. Professional marketing and negotiation. We also handle time-consuming tasks—saving you stress and potential legal pitfalls. Still unsure? Let’s crunch your numbers together.

Will I lose control over the process if I work with you?

Not at all. You approve every decision, from listing price to final offers. We’ll guide you with data, but you’re always in the driver’s seat.

What if I sign an exclusive contract and regret it?

We hate lock-in traps too. Our contracts are there only to allow us safe space to go all in. We fuel your property with our money, time, energy and true care. We ask nothing in return, just a trusting space – a condition for professional performance, to do what we know the best. To deliver the result fast and top notch through our dedicated action.

Here’s the kicker: (95% of clients coming back because it worked!)

I dont want to set the price too low and risk being lowballed! But i heard, overpricing it —damages my property reputation and trustworthines. What to do?

You’re not alone! Pricing is a tightrope walk. That’s why we start with a advanced valuation using real market data of sold properties. We’ll show you exactly how we compare your property to recent sales (even the ones not listed online) and craft a price that attracts bids, not eye-rolls.

What if I hate haggling and what if buyers try to lowball me? I don’t want to leave money on the table.

Negotiation is our superpower. We’ll handle the back-and-forth, filter out lowballers, and even create bidding wars—so you never have to second-guess or lose sleep over “what ifs.” We leverage competitive bids to ensure you get the best possible terms. What more – we ll score the potential buyer regarding his ability to pay the full price within a desired time span to evade any prolongation and make sure we deal with the right one!

I’m not sure regarding the legal steps and paperwork i need to manage. Can you help?

Absolutely. We handle all legal and administrative tasks, including contracts, tax documentation, and negotiations with buyers. Our team partners with trusted legal professionals to ensure everything is error-free and compliant with regulations.

Should I somehow prepare my property for viewings and how?

We can take care of everything, including the clearance, paintings, staging tailored to your home, decluttering, minor repairs, and enhancing curb appeal. For an extra edge, we offer professional photography, 3D virtual tours, videos, drones and targeted social media ads to showcase your property’s best features. Do you want to do it yourself? No problem, we can offer guide full of tips.

How long will the sale take?

With our proactive marketing strategy and network of pre-vetted buyers, most properties sell within 60-90 days. We provide weekly updates to keep you informed every step of the way.

What if I try selling myself and waste months?

For every “For Sale by Owner” sign that works, there are 10 that collect dust. We’ll show you our 90-day sell rate—and how our marketing machine gets buyers competing for your property.

What if the process drags on and stresses me out?

You’ll get a dedicated timeline with weekly updates. No radio silence. No surprises. Just a clear road to “Sold!”

Choosing the Right Real Estate Agency

How do I know your agency is trustworthy?

We’re proud of our 5-star client reviews and transparent track record. Ask us for case studies—like the recent family home we sold for 8% above market value. Our clients highlight our communication, integrity, and results.

Are your fees transparent?

Ah Yes. We offer a clear breakdown of costs upfront, with no hidden fees. Our commission is competitive, and we even provide a “sale guarantee”: if we don’t sell your property, you pay nothing.

How will you market my property differently?

Beyond standard good old fashioned listings, we use modern approach that modern time needs:

– Targeted Facebook/Instagram ads

– Virtual 3D tours and drone footage

– Total transformation of your property appearance

– Email campaigns to our database of 100+ potential buyers

– Open houses with pre-qualified buyers

But hey, lets be honest – its often the human factor at the end that closes that deal! We have been there and done that over and over again.

How do I know you’ll prioritize my property?

I limit my active listings to not go nuts! (most agencies take everything, i cherry pick). Your sale isn’t just a number here. Plus, you’ll get my personal phone number—no call centers.

What if the agent cares more about a quick sale than my best interest?

I’ll walk away from bad price-offers—because your success is my reputation. We ll always advice you on the price with a clear conscience, even if it meant giving up getting the listing.

Why Choose Us?

Customized strategies to meet your property goals and maximize value. With transparent guidance and unwavering integrity, I deliver exceptional results through expertise and precision. Let’s achieve excellence together!

Speed

90% of properties sell within 2 months.

Stress-Free Process

From the first consultation to handing over the keys, we manage it all.

Maximized Profit

Our clients average 5–10% above local market prices.

Let’s Achieve Your Real Estate Goals Together

Ready to buy, sell, or rent? Contact Jan Holický today for expert guidance and tailored solutions. Your next successful step in real estate starts here.